Your questions, answered

Ahrefs Evolve is a two-day conference for search and marketing professionals, run by Ahrefs. In 2027 it comes to three cities:

• Singapore: April 14–15, Pan Pacific Orchard
• London: May 26–27, Town Hall by Bottaccio, King’s Cross
• Austin: September 9–10, JW Marriott Austin

Each event combines main stage talks with small-group masterminds and workshops. You also get 1:1 time with the people who build Ahrefs, plus happy hours and an afterparty. Lunch, coffee and the evening events are all included in your ticket.

It covers both, along with the marketing around them. Search is no longer only search engines. People now find brands through AI assistants, AI Overviews, social platforms and communities as well. Evolve covers how to get found in all of those places: classic SEO, AEO (answer engine optimization), content and brand. If your job depends on people discovering your company, Evolve is built for you.

No. Each event has its own agenda. All three share the same format: main stage talks, masterminds and workshops, time with the Ahrefs team, and evening events. The speakers and content change by city.

Each lineup combines global names with regional experts who know that market:

• Singapore: APAC practitioners plus international speakers such as Cyrus Shepard and Amanda Natividad
• London: UK and European voices plus names such as Rory Sutherland and Kevin Indig
• Austin: North American leaders such as Wil Reynolds and Lily Ray

Members of the Ahrefs team speak in every city. Topics overlap, but no two events are the same, so attending more than one city gives you new material each time. See each city’s agenda page for the full program.

Yes, you can attend any or all three events. There’s no multi-city pass, so you’ll buy a separate ticket for each city. If you’d like help ordering tickets for more than one city, email us at events@ahrefs.com and we’ll sort it out with you.

All sessions are in English. Each agenda is in local time for its city:

• Singapore: Singapore Time (SGT, UTC+8)
• London: British Summer Time (BST, UTC+1)
• Austin: Central Daylight Time (CDT, UTC−5)

Mostly people who do search and marketing work every day:

• SEO and content leads
• In-house marketing teams
• Agency owners and strategists
• Founders and growth marketers

Past attendees have come from companies like Google, Microsoft, IBM, Stripe, PayPal, Wise, Adidas and Alibaba. The mix historically has been around 46% from in-house and 25% from agency.

Each city also has its own regional mix. Singapore draws heavily from across APAC, London from the UK and Europe, and Austin from across the Americas.

No. Evolve is a marketing conference, not a product training day. Most talks are tool-agnostic and focus on strategy and tactics you can use with any stack.

If you do use Ahrefs, there are extras for you: Ahrefs Masterclasses and 1:1 time with the product team.

The main audience is experienced practitioners, people who already know the basics and want sharper strategy. That said, the talks focus on practical takeaways rather than jargon, so motivated newer marketers keep up fine.

If you’re earlier in your career, the masterminds and workshops are the best place to get specific help with your own work.

Topics change each year with the industry. Recent agendas have covered:

• AI search and AEO: getting your brand mentioned and cited in ChatGPT, Google AI Overviews and AI Mode, Perplexity and other AI assistants
• SEO fundamentals that still matter: technical SEO, content strategy and link building
• Brand and demand: building the kind of brand people search for by name
• Content marketing: what works when AI can write average content at scale
• Measurement: proving marketing impact when clicks and attribution are harder to track
• Careers: how marketing roles and teams are changing in the AI era

Each city also features local and regional speakers. Singapore, for example, includes APAC practitioners. See each city’s agenda page for the full lineup.

Speakers combine well-known industry names with practitioners doing the work right now. The 2027 lineups so far include:

• Singapore: Cyrus Shepard and Amanda Natividad
• London: Rory Sutherland and Kevin Indig
• Austin: Wil Reynolds and Lily Ray

Members of the Ahrefs team, including Tim Soulo and Ryan Law, speak in every city.

Main stage talks and select sessions are recorded in every city. Recordings go to attendees who purchase the digital package and are shared about a week after the event.

Masterminds and some workshops are not recorded. They’re designed as small, candid, in-the-room sessions, which is a big part of why attending in person is worth it.

Focus on what the company gets back:

• A shortcut on AI search. Two days of tested tactics from people already seeing results, instead of months of trial and error.
• Hands-on problem solving. Masterminds and workshops let you bring a real challenge and leave with a plan.
• Direct access to the Ahrefs team. Get answers from the people who build the tool your team may already pay for.
• A network you can call on later. You’ll meet peers who face the same problems.
• Predictable costs. Lunch, coffee and the evening events are included, and there are discounted hotel rates at or near each venue.

To make it easy, we’ve written a blog post where you can find a copy/paste letter to your boss.

AEO stands for answer engine optimization. It’s the practice of getting your brand mentioned, recommended and cited in AI-generated answers. That covers tools like ChatGPT, Google’s AI Overviews and AI Mode, Perplexity, Gemini and Copilot.

It matters because many people now get answers without clicking through to a website. If an AI assistant recommends your competitor and not you, you lose that customer before they ever reach a search results page. AEO builds on SEO rather than replacing it. Strong content, authority and brand signals still drive visibility, but what you measure and how you win are changing. Evolve is where you learn what’s working right now.

There’s one ticket type, and it covers everything:

• Entry to both days, including main stage talks, masterminds and workshops
• Presenter slides after the event
• Lunch both days, coffee and tea at every break, happy hour and the afterparty

You can add two optional upgrades:

• Virtual package: a live stream of the main stage during the event
• Classroom seating: a reserved desk in the main stage area with power for your laptop and devices

It depends on the city:

Yes. Groups of 3 or more get 15% off tickets. Add 3 or more tickets at checkout and the discount applies automatically.

Tickets are non-refundable. You can transfer your ticket to someone else up to 1 week before the event. To transfer, email events@ahrefs.com with your ticket and the new attendee’s name and email.

Tickets cannot be transferred between cities.

Yes. Every ticket purchase comes with an invoice, sent to the email used at checkout.

Yes. Each city has a recommended hotel, and it’s where our speakers, the Ahrefs team and sponsors usually stay:

• Singapore: Pan Pacific Orchard, the event venue. Book the Evolve rate
• London: The Standard London, right next door to Town Hall by Bottaccio in King’s Cross. Book with an Evolve discount (link coming soon)
• Austin: JW Marriott Austin, the event venue. The Evolve rate is $339/night plus taxes. Book the Evolve rate

Staying on site in Singapore and Austin, or next door in London, means no commute. You can drop your bag between sessions and walk straight to happy hour and the afterparty. It also puts you in the same lobby, breakfast room and bar as the speakers and the Ahrefs team, which is where a lot of the best conversations happen. Rooms at the Evolve rate are limited, so book early.

Yes, all three venues are accessible. When you buy your ticket, note any accommodations you need at checkout. Our team will contact you before the event to confirm the details. If you think of something after you’ve booked, email us at events@ahrefs.com.

Yes. Email us at events@ahrefs.com and we’ll send you one. Visa processing can take several weeks, so we recommend asking as soon as you’ve booked your ticket.

Submit your talk idea through our speaker application. You can use one application for any city: just tell us which event or events you’d like to speak at. We look for original data or first-hand experience, practical takeaways the audience can act on, and no sales pitches.

Fill out our sponsorship inquiry form and our team will be in touch with packages and availability. Sponsoring Evolve puts your brand in front of search and marketing decision-makers in Singapore, London and Austin. You can sponsor one city or more than one.

Email events@ahrefs.com for all three events. Put the city in your subject line (for example, “London – group tickets”) so we can route your message to the right person faster.